LinkedIn has become a fundamental resource for connecting with a diverse pool of experienced professionals. The platform provides a way to search for and approach executives via InMail – a premium feature that allows hiring authorities and executive recruiters to send messages to members who are not in their social network.
Our executive recruiters share their tips on how to reach out to quality candidates via LinkedIn InMail:
• Personalize. The candidate is less likely to respond if the message appears to be sent to the masses. State the reason why the message is relevant to them, whether it be their specific industry experience or skillsets that would make a great fit for the position.
• Be clear and concise. The message to the candidate should be brief and to the point. Having an InMail with too many paragraphs can overwhelm the recipient and obscure the basic message.
• Emphasize through format. Bold, underline, or italicize key phrases and sentences that candidates should take away from the overall message. Also, be mindful about the amount of emphasis included in the message. Too many font changes defeats the purpose of highlighting the important areas of the InMail.